Thursday, October 5, 2017

How IMSA Did the Impossible: A Sports-Business Success Story

After combining two sports car series with very different cultures, IMSA has enjoyed a resurgence in viewers, track attendance, competition... and die-hard car-brand loyalists.

https://www.inc.com/jeff-haden/how-imsa-did-impossible-a-sports-business-success-story.html


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